Every engagement starts with understanding where you are and what you actually need. Nothing gets built before that's clear.
Most business owners arrive with years of expertise and a digital presence that doesn't reflect any of it. We close that gap — starting with strategy, not decoration. The prices below are starting points. Final scope and investment are always confirmed before anything begins.
ABOUT
A focused 90-minute working session for business owners who need direction without committing to a larger project. You walk in with questions and walk out with a clear message, a defined audience, and a specific next step — not a vague to-do list.
DELIVERABLES
90-minute working session · One-page brand direction summary · Core message development · Audience definition · Service clarity · Next step recommendations
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A half-day working session for businesses preparing to invest in design or a full rebuild. You get a written brand strategy brief covering positioning, audience, voice, and messaging pillars — something you can hand to any designer or developer with full confidence.
DELIVERABLES
Half-day working session · Written brand strategy brief · Brand positioning · Audience definition · Brand voice direction · Messaging pillars · Competitive differentiation · Actionable brand roadmap
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For businesses that have outgrown their current look but don't need to start from scratch. We take what you have and bring it up to the level you're actually operating at.
DELIVERABLES
Existing logo refinement · Updated color palette · Typography system · Brand messaging refinement · Social and digital visual direction · Mini brand guide
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A complete visual and verbal identity built around your business, your audience, and where you're headed. Everything you need to show up consistently and professionally — across every touchpoint.
DELIVERABLES
Brand strategy · Logo direction · Primary and secondary logo variations · Color palette · Typography system · Brand voice · Core messaging · Supporting brand elements · Brand guidelines
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A custom website built specifically around your brand, your services, and how your clients make decisions. Not a template. Not a theme. A site that does what it's supposed to do.
DELIVERABLES
Custom page strategy · Responsive website design · Mobile optimization · Website copy direction · Foundational SEO · AI-search-ready structure · Contact form integration · Domain and launch support · Basic website training
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The full Baldwin & Co. experience. Strategy, identity, messaging, website design, and launch support — all in one focused engagement. Walk away with a brand and digital presence that finally match the business you've built.
DELIVERABLES
Brand strategy · Complete visual identity · Brand messaging · Website copy development · Custom website design · Mobile optimization · SEO foundations · AI visibility structure · Technical setup · Launch support
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For businesses that don't need a full redesign — just tighter messaging and a more consistent presence. We clean up what's there, sharpen how you sound, and make sure your business shows up clearly online.
DELIVERABLES
Website copy · Professional business bios · Service descriptions · Social media messaging · Directory consistency · Foundational SEO · AI search optimization · Google Business profile recommendations
ABOUT
A focused package that gets you a clean, custom four-page website — without committing to a full brand transformation. You get professional design, foundational SEO, and a site that's ready to represent your business from day one. Investment is $999 flat, split 50/50.
DELIVERABLES
Custom four-page website · Mobile-responsive design · Foundational brand polish · Website copy organization · Foundational SEO · AI-search-ready structure · Contact form integration · Domain and launch assistance · 30 days post-launch support