Questions about our services, process, pricing, and what to expect.
Start Your Project ↳Baldwin & Co. is a boutique brand strategy and digital design studio. We help established business owners gain clarity on their message, refine their brand identity, and build a digital presence that reflects where their business actually is today. We work with business owners nationwide.
We work with established business owners who have built something real — but whose brand, messaging, or digital presence has not kept up with where they are. If you feel stuck, scattered, or like your business looks smaller than it actually is, you are exactly who we built this for.
Everywhere. Baldwin & Co. works with business owners across the country. All projects are completed remotely. Kate is based in Key West, Florida, and has worked with clients from South Florida to the Gulf Coast, the Southeast, and beyond.
Brand Clarity + Strategy is a focused engagement for business owners who need to get clear on their message, audience, positioning, services, and direction before making bigger branding or website decisions.
It is designed to give you a clearer foundation and practical direction for what should happen next.
It depends on what you need — a website, a brand, or ongoing content and visibility support. See Services + Pricing for full package details and exact starting prices. All pricing is confirmed in writing before any work begins.
Starting at means the listed price is the floor — the minimum investment for that service at its most straightforward scope. Final pricing depends on content complexity, number of pages or assets, copywriting requirements, functionality needs, and timeline. We provide a clear proposal before any work begins.
Most projects are completed within two to six weeks, depending on the selected service, your content readiness, and the scope of the work. Brand Clarity + Strategy can be completed in one to two weeks. A complete brand and website transformation typically takes four to six weeks.
For most one-time website, branding, and creative projects, payment is generally structured as 50% at signing and 50% upon completion and approval, unless a different schedule is outlined in your proposal.
Monthly content, visibility, and ongoing services follow the payment schedule provided in the individual service agreement.
All pricing and payment terms are confirmed in writing before work begins.
Yes. Every file, login, domain credential, hosting account, and brand asset is transferred to you at the end of the project. Your website does not require an ongoing marketing contract. After launch, you can manage it yourself or choose optional Baldwin & Co. content and visibility services.
Yes. SEO and GEO are automatically built into every Baldwin & Co. website. We structure the pages, headings, business information, titles, descriptions, and content so traditional search engines and modern AI search tools can clearly understand the website. SEO + GEO are not paid upgrades.
SEO helps traditional search engines understand and index the website. GEO — Generative Engine Optimization — helps organize information so AI-powered search and answer engines can better understand the business and its content.
No agency can guarantee a specific Google ranking or that an AI platform will recommend a business. What we can control is building the website correctly from the beginning.
All projects include 30 days of post-delivery support for questions, minor adjustments, and clarifications. Ongoing support beyond that window is available as a separate engagement.
No. We work with business owners nationwide. Kate is based in Key West, and that is part of her story — but Baldwin & Co. is not a local marketing company. We serve established business owners wherever they are.
Kate personally reviews every inquiry within one to two business days. If the project sounds like a good fit, she will follow up to schedule a short conversation about your goals, your business, and where you want to go. From there, you will receive a clear proposal with scope and pricing — no pressure, no commitment required.